Privacy policy
1. About this Privacy Policy
Sweet Seconds (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you:
- visit our website;
- browse our products;
- place an order;
- contact us;
- request information about our cakes or services; or
- otherwise interact with Sweet Seconds.
For the purposes of applicable UK data protection legislation, Sweet Seconds is responsible for the personal information we collect and use in connection with our business.
If you have any questions about this Privacy Policy, please contact us at:
Email: sales@sweetseconds.co.uk
2. What personal information we collect
Depending on how you interact with us, we may collect the following information:
Information you provide to us
This may include:
- your name;
- email address;
- telephone number;
- billing and delivery address;
- order details;
- delivery instructions;
- information you provide when contacting us;
- information relating to your cake order or enquiry; and
- any other information you voluntarily provide.
Information collected automatically
When you visit our website, certain technical information may be collected automatically, such as:
- IP address;
- browser type;
- device type;
- operating system;
- pages visited;
- approximate location derived from technical information;
- website activity and interactions; and
- information collected through cookies and similar technologies.
The information collected depends on the Shopify features, apps and other technologies currently used on our website.
3. How we collect your information
We may collect personal information:
- directly from you when you place an order;
- when you complete a contact or enquiry form;
- when you contact us by email or telephone;
- when you subscribe to marketing communications, where applicable;
- when you browse or use our website;
- through Shopify and payment providers when you place an order; and
- from service providers who help us operate our website and fulfil your order.
Where we receive personal information from another source, we will provide the required privacy information in accordance with applicable data protection law.
4. How we use your personal information
We use your personal information only where we have a lawful reason to do so.
| Purpose | Information used | Lawful basis |
|---|---|---|
| Process and fulfil your cake order | Name, contact details, order and delivery information | Contract |
| Arrange delivery | Name, address, telephone number and delivery instructions | Contract |
| Process payments | Payment and transaction information | Contract |
| Respond to enquiries | Name, email, telephone number and enquiry details | Legitimate interests / steps taken at your request |
| Provide customer service | Contact and order information | Contract / legitimate interests |
| Keep business and financial records | Order and transaction information | Legal obligation |
| Prevent fraud, misuse or security incidents | Account, transaction and technical information | Legitimate interests / legal obligation |
| Improve our website and services | Website and technical information | Legitimate interests or consent, where required |
| Send marketing communications | Email/contact details | Consent, where required |
We will not use your personal information for purposes that are incompatible with the purpose for which it was collected unless permitted by law.
Where we rely on legitimate interests, those interests may include operating and improving our business, responding to enquiries, protecting our website and preventing fraud or misuse.
5. Orders and delivery information
When you place an order with Sweet Seconds, we need certain information to process and fulfil your order.
This may include:
- your name;
- delivery address;
- telephone number;
- email address;
- order details;
- delivery date and time information; and
- delivery instructions.
We use this information to prepare your order, communicate with you and deliver your cake to the address you provide.
Please make sure that the delivery information you provide is accurate.
6. Payment information
We offer several payment methods through our online checkout, which may include Visa, Mastercard and other major debit and credit cards through Shopify Payments, as well as PayPal and Klarna
When you make a payment, the relevant payment provider may collect and process information necessary to complete the transaction, such as your name, billing information, payment details, transaction information and other information required for fraud prevention and payment verification.
We do not normally have access to or store your full payment card number or payment security information.
Shopify Payments
Shopify Payments may process your payment information to authorise and complete your payment, prevent fraud and manage refunds or payment disputes.
PayPal
If you choose PayPal at checkout, your payment may be processed by PayPal. PayPal may collect and process your personal and payment information in accordance with its own privacy policy and terms.
Klarna
If you choose Klarna at checkout, your payment may be processed by Klarna. Klarna may process your personal, order and payment information to determine the payment options available to you, process the transaction, prevent fraud and manage payments or disputes.
Klarna's available payment options may depend on factors including your location, order value and eligibility.
Shopify currently supports Klarna for eligible UK stores using Shopify Payments. Shopify Help Center
We may receive information from these payment providers relating to the status of your payment, such as whether a payment has been authorised, completed, refunded or disputed.
Payment providers may process your information under their own privacy policies and terms.
7. Shopify
Our online store is powered by Shopify.
Shopify provides the technology that allows us to operate our online store, process orders and provide certain website and checkout functionality.
When you use our website or place an order, Shopify may process personal information on our behalf or as an independent service provider, depending on the particular service involved.
You can read Shopify's privacy information on its website:
Shopify explains that merchants remain responsible for their own privacy and data-protection obligations, and using Shopify tools alone does not automatically make a business compliant with UK GDPR. ICO
8. Who we share your information with
We may share personal information with trusted third parties where necessary to operate our business and provide our services.
These may include:
- Shopify;
- payment providers;
- delivery or courier providers, where applicable;
- website and technology service providers;
- email or communication providers;
- professional advisers such as accountants where necessary;
- fraud prevention and security providers; and
- government, regulatory or law-enforcement authorities where we are legally required to do so.
We only share information where there is an appropriate reason and, where required, a lawful basis for doing so.
We do not sell your personal information to third parties.
9. International transfers
Some of our service providers, including technology providers, may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place, where required by applicable data protection law.
10. How long we keep your information
We keep personal information only for as long as we reasonably need it for the purposes described in this Privacy Policy.
For example:
- Order and transaction information may be retained for as long as necessary to fulfil the order, handle enquiries or disputes, and meet accounting and legal requirements.
- Customer enquiry information is generally kept only for as long as necessary to respond to the enquiry and deal with any resulting relationship or transaction.
- Marketing information is kept until you withdraw your consent or we determine that it is no longer necessary.
- Technical information and cookies are retained according to the relevant cookie or service settings.
When personal information is no longer required, we will securely delete it or anonymise it where appropriate.
11. Cookies and similar technologies
Our website uses cookies and similar technologies.
Some cookies are essential for the website to operate, including functions such as:
- shopping baskets;
- checkout;
- security;
- remembering certain website settings; and
- other essential Shopify functionality.
Other cookies or technologies may be used for purposes such as analytics, performance, advertising or understanding how visitors use our website.
Where consent is required, we will ask for your consent before using non-essential cookies.
You can manage your cookie preferences through the cookie controls provided on our website.
12. Marketing
If you choose to receive marketing communications from us, we may use your contact details to send information about:
- new cake designs;
- products;
- seasonal collections;
- special offers;
- promotions; and
- other Sweet Seconds updates.
Where consent is required, we will only send marketing communications after you have provided the appropriate consent.
You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us at:
Withdrawing consent will not affect processing that we have already carried out lawfully before your withdrawal.
13. Keeping your information secure
We take reasonable technical and organisational measures to protect personal information against:
- unauthorised access;
- accidental loss;
- misuse;
- alteration; and
- unauthorised disclosure.
However, no online service can be guaranteed to be completely secure.
You should also take reasonable steps to protect your own information, including keeping passwords and account information confidential.
14. Your data protection rights
Depending on the circumstances, you may have rights under UK data protection law, including the right to:
- request access to your personal information;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information;
- request restriction of processing;
- object to certain processing;
- request data portability where applicable;
- withdraw consent where we rely on consent; and
- complain to the Information Commissioner's Office.
Not every right applies in every situation, and some rights are subject to legal conditions or exemptions.
The ICO confirms that privacy information should explain individuals' rights and how they can exercise them. ICO
15. How to exercise your rights
If you would like to exercise one of your data protection rights, please contact us:
Email: sales@sweetseconds.com
Please provide enough information for us to understand your request and verify your identity where reasonably necessary.
We will respond within the timeframe required by applicable data protection law.
16. Complaints
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the UK's data protection regulator:
Information Commissioner's Office (ICO)
ICO – Information Commissioner's Office
The ICO provides information about data protection rights and how to make a complaint. ICO
17. Children's information
Our website is not specifically directed at children.
We do not knowingly collect personal information from children for purposes that are not appropriate or permitted by law.
If you believe that a child has provided us with personal information unnecessarily, please contact us so that we can consider deleting it.
18. Third-party websites
Our website may contain links to websites or services operated by third parties.
Those websites have their own privacy policies and terms. We are not responsible for the privacy practices of third-party websites.
We recommend checking their privacy policies before providing personal information.
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- changes to our business;
- changes to our website or services;
- changes to the technologies we use; or
- changes to applicable legal or regulatory requirements.
The latest version will always be published on this page.
Last updated: 2 September 2026
20. Contact us
If you have any questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:
Sweet Seconds
Email: sales@sweetseconds.co.uk
For applicable data protection purposes, Sweet Seconds is responsible for the personal information processed in connection with this website and our services.